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Privacy Policy & Your Data

Last Updated: February 2026

1. The Short Version

At LIPSTX, we treat your data like we treat our formulas: with transparency and high standards. We only collect what we need to get your favorite shades to your door and to make your shopping experience better. We don’t sell your secrets to strangers. Period.

2. What We Collect (And Why)

  • The Basics: When you buy from us, we collect your name, email, and address. We need this to ship your order and send you tracking updates.

  • The Vibe Check: We use cookies and pixels (like Google or Meta) to see which products you love. This helps us stock the right shades and show you ads that actually matter to you.

  • Payment Security: Your credit card details are handled by secure, encrypted payment processors (like Shopify Payments or PayPal). We never store your full card number on our servers.

  • Technical Data: We automatically collect your IP address and device type to help our site run smoothly and prevent fraud.

3. Your Rights (You’re in Control)

It’s your data—you own it. Depending on where you live, you have the right to:

  • Know & Access: Ask us what info we have on you.

  • The "Forget Me" Rule: Ask us to delete your data at any time.

  • Opt-Out: We honor "Global Privacy Control" (GPC) signals. If your browser says "don't track," we listen.

  • Unsubscribe: Use the link at the bottom of our emails to stop receiving marketing—no hard feelings.

4. Third-Party Sharing

We only share your info with our "essential workers":

  • Shipping Carriers (to deliver your package).

  • Payment Gateways (to secure your transaction).

  • Analytics Tools (to improve the website).

5. Children’s Privacy

LIPSTX is designed for a general audience. We do not knowingly collect data from anyone under the age of 16. If we learn we’ve accidentally collected such info, we delete it immediately.

6. Cookies

Our website uses cookies to enhance your experience.

  • Essential Cookies: Necessary for the cart and checkout process.

  • Analytical/Performance Cookies: Help us track which fitness accessories are popular.

  • Marketing Cookies: Used to show you relevant ads based on your interests. You can manage your cookie preferences through the banner on our homepage or via your browser settings.

7. Updates

As we grow, we’ll update this policy. If we make big changes, we’ll post them here or shoot you an email.

Questions? Hit us up at [Insert Your Business Email]. We’re here to help.

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